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There is a very popular myth circulating in the Internet marketing arena regarding web site development and design: "If we build it, they will come." As written, this statement is definitely untrue and there are many webmasters with beautifully laid out and flashily designed web sites that can attest to the lack of both internet traffic, and more importantly, paying customers.
In the ecommerce universe of marketing and advertising, and most assuredly search engines, there is only one truth: Content is king.
The impression that you make on your visitors
is a lasting one…good or bad.
Creating a good one with quality copywriting will not only pay handsomely, but also build upon itself in customer satisfaction and referrals.
All of the gimmicks and flash in the world will not mask a web site that does not utilize quality, relevant, and key word rich copywriting content. Flash might get them in the door—although there is a lot of good research that shows that flash is actually a deterrent to bringing both search engines and visitors to web sites—but it’s the content that will keep them there and compel them to buy your products, sign up for your promotions and bookmark your site for future (and frequent) visits.
Search engine optimization. Algorithms. PageRank. Key word density. All these terms are buzz words for one simple and sure-fire method of putting and keeping your web site in a prominent place on the Internet: Having good web copywriting content by design and forethought, not by randomly tossing search terms onto your web page.
Effective copywriting conveys precisely what you want your web site presence to be and compels your visitors to feel, think, and react in the way ultimately desired by all businesses…motivated and determined to buy their services, ideas, and products.
There is no substitute for quality web copywriting. Your business and your reputation depend on it. Because…
"If we build it with relevant, key word rich and compelling copywriting web content, they will come."
And they will stay.
Here are a couple of great resources
about search engine optimization:
HighRankings.com
Search Engine Optimization Support Forums
Copyright 2002 by Lynette Scott. This article may be reprinted as long as it is printed in its entirety and a link back to this web site is provided with the article. All rights reserved.
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